Case 023
Sportstech

Management for UK youth sports
enabling a SAFE pitch.

00 Background

Background. Tagpay is a youth sports app

solution that incorporates wearables combined with organizational mobile-desktop application ecosystem.

Challenge. Improve and apply features and services to the 2.0 mobile and dashboard applications for existing and upcoming end users — based on the initial feedback.


Served as Product Designer; timeline was Q3 2020 through Q1 2021.

01 Research

The opportunity to get information from coaches, administrators, and club evangelist. Goals, Assumptions, and Psyche.

Define research

The opportunity to get information
from coaches, and clubs.

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02 Definition

Getting close to the activity of registration, accountability, and performance during the season. Personas, Mapping, and Flow.

Define research

The opportunity to get information
from coaches, and clubs.

age

13

geo

Manchester

school

bennett sco

health

excellent

health

excellent

STRIKER

callum west

About — Callum is youngest of four children,
resident of Moorside since birth. Has ambitions to be a footballer for college. Enjoys games, outdoors, and activities with friends. He excels in science and history in the classroom.

“hoping to show CHS South that I am a candidate for a scholarship for the upcoming semester. Tagpay records will help with
that submission.”

goals

improve performance on the pitch

post match performance tips

practice prompts

motivation-needs

collect points on m wallet

attendance points

school report for coaches at benett

PAIN POINTS

improve performance on the pitch

post match performance tips

practice prompts in advance

win loss reporting for season

player arrives

at field

coach acknowledges

band registration

dash + app synch

parent notified

populates rewards

enables points

DATA GATHERED

rfid

analog

app synch

This case study serves as an audit of actual experiences

conducted on this application. Any reproduction of this storytelling assessment is proprietary information and is not permitted
unless authorized.

© 2024 All rights reserved by S Sauceda

06 Retrospect

The sports management industry

for youth is a great platform for individual and organization optimization.

Bonding. Adults, Children, Guardians, and supporters engage.

Grassroots. leverage local citizens for participation on and off the event matches; on and off season.
Data. capture patterns of attendance, engagement, and even usage patterns, are vital for sports organization investment present
and in future.


06 Final

Getting close to the activity of registration, accountability, and performance during the season. Personas, Mapping, and Flow.

Bridging Brand, UX, and UI

05 Palette

05 Logos

05 Typography

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Questrial

Headings

Single Player

The opportunity to get information
from coaches, and clubs.

Body

Single Player

All players must register
before attending practices,
enable your smart band.

05 Iconography

05 Modals

Modals

Wapping FC

Wapping FC

RB Academy Mexico

Modals

Swansea Academies

Futsal

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U15

Swansea Academies

Futsal

U15

05 UI elements

Modals

Swansea Academies

Futsal

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U15

Swansea Academies

Futsal

U15

05 UI elements

Swansea Academies

Futsal

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U15

Swansea Academies

Futsal

U15

Teams

Swansea Academy

tagpay limited

Real Betis London

Osasuna Gibraltar

Juventus Miami

Akiidenski London

Data

Swansea Academy

tagpay limited

Real Betis London

Osasuna Gibraltar

Juventus Miami

Akiidenski London

05 UI and Branding

Getting close to the activity of registration, accountability, and performance during the season. Personas, Mapping, and Flow.

Bridging Brand, UX, and UI

Comparative Profiles

“imagine 30 celsius and a light rain;

we need to operate the app
our thumb on the pitch”

comparative feed

04 Testing

Getting close to the activity of registration, accountability, and performance during the season. Personas, Mapping, and Flow.

Define research

The opportunity to get information
from coaches, and clubs.

03 Design

Getting close to the activity of registration, accountability, and performance during the season. Personas, Mapping, and Flow.

Define research

The opportunity to get information
from coaches, and clubs.