Sr. Product Designer
FinTech2

Sr. Product Designer
FinTech2

Initiating an IoT item that supported fiscal management and style to early adopters presented challenges internally and externally, coupled with an aggressive crowdfunding schedule.

Initiating an IoT item that supported fiscal management and style to early adopters presented challenges.

Initiating an IoT item that supported fiscal management and style to early adopters presented challenges, coupled with an aggressive crowdfunding schedule.

Opportunity

Opportunity

Launch a smart card payment program to compete with Stratos & Coin. Make the user experience simple, intuitive, and alluring for tech early adopters. Deliverables included a smart card interface and substrate and a soft mobile-dash application.

Launch a smart card payment program to compete with Stratos & Coin. Make the user experience simple, intuitive, and alluring for tech early adopters. Deliverables included a smart card interface and substrate and a soft mobile-dash application.

Personas

Personas

From its conception, the adopter, crowdfund, and bank-finance entity were earmarked as core engagements. However, their growth manifested in other parties that would elevate the experience of safeguarding, monetization, and education while engaged in the environment.

From its conception, the adopter, crowdfund, and bank-finance entity were earmarked as core engagements. However, their growth manifested in other parties that would elevate the experience of safeguarding, monetization, and education while engaged in the environment.

early
adopters

crowdfund
outreach

member
banks


late
adopters

Process

Process

Research, definition, and creativity occurred for the first month. Store owners, Club owners, and engaged parents were conversed with; feedback and data inputs dictated the process and steps moving forward. Numerous pathways were explored for collaborative outcomes.

Research, definition, and creativity occurred for the first month. Store owners, Club owners, and engaged parents were conversed with; feedback and data inputs dictated the process and steps moving forward. Numerous pathways were explored for collaborative outcomes.

Mapping

Mapping

Addressing early-stage customers, future investors, and existing angel investors — served as outreach points. My contracted work scope was card-specific (fascia and card substrate). The requirement of identifying milestones for company success was important; the mapping generated reflected several iterations.

Addressing early-stage customers, future investors, and existing angel investors — served as outreach points. My contracted work scope was card-specific (fascia and card substrate). The requirement of identifying milestones for company success was important; the mapping generated reflected several iterations.

End Users

End Users

The Qvivr-Swyp was initially targeted to early adopters, but it later adjusted to corporate environments supported by legacy card providers, who saw this platform as a unique way to bridge legacy credit cards with smart all-in on emerging platforms. Capital One was one of the early candidates for the solution.

The Qvivr-Swyp was initially targeted to early adopters, but it later adjusted to corporate environments supported by legacy card providers, who saw this platform as a unique way to bridge legacy credit cards with smart all-in on emerging platforms. Capital One was one of the early candidates for the solution.

Ideate and Prototype

Ideate and Prototype

Three iterative cycles were generated on the fascia, with the manufacturer fabricator involved, for suggested improvement. Lo to High-Fidelity mockups were performed 35% bump on schedule; studies were initially generated in Sketch and appropriated to InVision for prototyping.

Three iterative cycles were generated on the fascia, with the manufacturer fabricator involved, for suggested improvement. Lo to High-Fidelity mockups were performed 35% bump on schedule; studies were initially generated in Sketch and appropriated to InVision for prototyping.

Secure

Rich buying experience combined

with rewards and deals.


Synchronized

Instinctual records of monthly or

yearly use for player


Cohesion

Mobile, Dashboard, Card, and

Packaging matching


Categories

Members, Identification, Loyalties
and Archival

Dashboard Mobi


Iconography


Gamification


Bespoke Labeling

“sleek and stealth card that my peers will want,
stylish and fiscally smart.”
Pre-order, Customer


“sleek and stealth card that my peers will want,
stylish and fiscally smart.”
Pre-order, Customer


Outcome

Outcome

$5m in Series A funding. Achieved Series A funding from Khosla Ventures totaling $5m and awarded offices with SK Telecom Americas in its sought-after Silicon Valley incubator space.


Case Shorts Case Studies

To date, funding has been unachievable despite the arduous efforts of the founders and dedicated partners. This application in the sports management segment has competitive appeal to Sports Engine, Team Snap, and Sportsa.


See Case Main